Surprising Health Benefits of Organic Sugar Cane (& Why It’s the Better Option)

A heaping pile of organic sugar cane with a silver spoon in the middle

You hear it all the time: The more processed something is, the worse it is for you. Well, at Big Country, we’re here to prove that’s still true. That’s why we use our very own Big Country Organic Cane Sugar as the base for our hard seltzers. Your body has an easier time digesting and using authentic, organic ingredients like our sugar cane, and we want to share some surprising stats about why organic makes a difference.

It’s no shock that visitors from across the globe think American cuisine is excessively sweet...You can find refined sugars in many of the foods on supermarket shelves, making conditions such as obesity, Type 2 diabetes, and heart disease prevalent. Let’s skip the BS and bite into some facts about organic sugar versus its highly processed counterpart.

Get to Know Organic Sugar Cane

We researched high and low and found the following to be possible health benefits associated with organic sugar:

  • Can help burn fat and build muscle due to the presence of essential amino acids
  • Can increase energy levels
  • Can produce serotonin
  • Can store energy as healthy fats
  • Has been found to lower cholesterol
  • May be used to treat:
    • Anemia
    • Fatigue
    • Febrile disorders
    • Fever
    • Inflammatory diseases
    • Intestinal issues
    • Ulcers
  • May strengthen your immune response 
  • Supplies sufficient amounts of antioxidants to the body

All-Natural Nutrients

The thing about organic sugar’s processing – er, process – is that it enhances its distinct flavor, improves the texture, and increases the shelf life. The refining process, on the other hand, removes any impurities from the sugar as well as the natural molasses that gives organic sugar its varying shades of gorgeous, brown color. The refining process also rids sugar of the minuscule yet remaining nutrients found in organic cane sugar, according to Livestrong.

Those nutrients include 17 amino acids, 11 minerals, and 6 vitamins in the forms of calcium, potassium, magnesium, iron, copper, zinc, vitamin E, B vitamins, selenium, and chromium. While the amounts are insubstantial alone, Americans eat enough sugar each day (roughly 22 tablespoons 🤯) to reap the rewards. So, you may as well eat sugar in its purest form if you’re going to eat it!

The Glycemic Index Doesn’t Lie

If you’re unfamiliar with the glycemic index, it’s a system of assigning a number to high-carb foods based on how much each one increases blood sugar. The glycemic index itself is not a diet plan but one of the various tools – such as calorie or carbohydrate counting – used for guiding food choices, according to the Mayo Clinic. In terms of sugar, this source found that organic sugar cane has a glycemic index of 30 to 40, while refined sugar has a glycemic index of around 65. The higher the number, the higher the blood sugar. That’s something worth noting.

Better for You, Better for the Planet



Rows of sugarcane plants and a dirt road leading to them

Sugar mills have done some hefty damage to Mother Earth, and her health matters, too. Don’t take our word for it; here’s what the World Wildlife Fund has to say about sugar: 

“Sugar mills produce wastewater, emissions and solid waste that impact the environment. The massive quantities of plant matter and sludge washed from mills decompose in freshwater bodies, absorbing all the available oxygen and leading to massive fish kills. In addition, mills release flue gases, soot, ash, ammonia, and other substances during processing.”

Plus, they note that sugarcane is one of the thirstiest plants in the global ecosystem, making the annual maintenance of the sugar gamut affect biodiversity in several areas. When you take all that and consider the metric tons of sugar consumed annually, it’s not hard to want to support more sustainable methods of food production, i.e., organic sugar cane.

Better for You, Better for the Planet

We’re committed to sustainability, and using organic ingredients is a big part of that. Conventional sugar mills have caused significant environmental damage, from wastewater runoff to emissions and biodiversity impacts. Organic sugar production, like ours, is a step towards a more sustainable future. We rely on traditional farming methods, avoid harmful chemicals, and respect the natural ecosystem. This commitment to sustainable agriculture carries over into every can of Big Country Hard Seltzer.

The Big Country Difference

At Big Country, we keep things simple. Our organic cane sugar is harvested, cut by farmers, and taken straight to the mill, where the juice is extracted and crystallized with minimal processing. It retains its natural flavor and signature dark blonde color. This process allows us to make products that are not only responsibly and sustainably crafted but also delicious—proving that “less processed” can taste even better.

So next time you reach for a hard seltzer, choose one that’s rooted in a history of organic excellence and made with ingredients you can trust. Big Country Hard Seltzer is here to satisfy your sweet tooth without sacrificing quality—or the planet.

Shop the best in organic hard seltzer, made with Big Country Organic Cane Sugar!

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