Why Damp January Might Be the Best New Year’s Resolution Yet

Girls sitting on stairs cheersing Big Country hard seltzer.

Every January, the phrase “Dry January” starts to pop up like it’s some sort of life hack we haven’t heard before. Sure, giving up alcohol entirely might work for some, but let’s be real: going from holiday party champagne showers to a complete drought feels... ambitious. Enter: Damp January. It’s all about balance, not deprivation, because resolutions shouldn’t feel like punishment.

If you’re setting goals like cutting back on sugar, watching your calorie intake, or finally giving gluten the boot, making better drink choices is an easy win. Small swaps can help you feel better without feeling like you’re missing out—and isn’t that the point?

Sipping Smarter This January

First things first: let’s talk about what’s in your glass. Sugary cocktails might taste great, but they don’t exactly scream “health goals.” A vodka cranberry, for example, can pack up to 15 grams of sugar per serving. Instead, opt for a vodka soda with a splash of lime for all the refreshment and none of the sugar bomb.

Or, better yet, crack open a hard seltzer that ticks all the boxes. Big Country Organic Hard Seltzer is a go-to for Damp January enthusiasts. Why? It’s 90 calories, 0 grams of sugar, gluten-free, organic, and made with Fair Trade certified cane sugar. With flavor combos like prickly pear and peach or watermelon and pineapple, it’s proof that you don’t need sugar to enjoy all your favorite fruit flavors.

Aligning Drinks with Your Goals

If one of your goals is to go gluten-free, sticking to beer can get tricky. Many beers contain gluten, but hard seltzers like Big Country are naturally gluten-free, making them an easy choice for those cutting out wheat. And if you’re watching your carb intake, a hard seltzer with just 1 gram of carbs fits seamlessly into your plan.

Want to cut back on alcohol without going full dry? Lower-ABV options like Big Country’s hard seltzers let you enjoy the social side of drinking without overindulging. Pair one with a sparkling water or alternate drinks to keep your balance (and your resolution) intact.

Cheers to Attainable Resolutions

Damp January isn’t about saying “no” to everything. It’s about finding a “healthier yes.” Whether you’re aiming to cut back on sugar, avoid gluten, or just make smarter choices, Big Country Organic Hard Seltzer is here to make sure your resolutions are as enjoyable as they are attainable.

You can find Big Country Hard Seltzer at H-E-B, Total Wine, and other major retailers across Texas. So go ahead, stock your fridge, and raise a can to a January that’s lighter, brighter, and way more fun.

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