Texas Brand Big Country Beverage Selected As A Brewbound Pitch Slam 2021 Semi-Finalist


big country sparklin cocktail cans

Austin, TX (November 24, 2021) - Big Country Beverage® is pleased to announce they have been selected as a Semi-Finalist in the 2021 Brewbound Live Pitch Slam. The Brewbound Live Pitch Slam, presented by O-I, returns to Santa Monica, California, during the Brewbound Live Winter 2021 business conference on November 30 and December 1. The business pitch competition is designed to encourage entrepreneurship and build awareness for startups making beer, cider, hard seltzer, kombucha, tea, non-alcoholic beer and other segments of the beer category.1

Austin-based Big Country Beverage®, distributed by Ben E. Keith Beverage, is the only Texas-based, Go Texan member competing in the pitch slam. Big Country’s line of organic hard seltzer and organic seltzer-based cocktails were Texas’ first USDA-Certified Organic Hard Seltzer beverage, and the first Fair Trade USA certified Hard Seltzer beverage in North America. Made with USDA-Certified Organic Big Country® Cane Sugar and organic flavors, the company prides itself on simple, quality and delicious ingredients.

Brewbound Live Winter 2021 mixes high-profile speakers and informative panels with special networking opportunities. Along with Big Country, competing brands in the Brewbound Live Pitch Slam include Kharisma Tea Company, Brewjería Company, Zesty Beverages, LLC, Dokkaebier, Kové Hard Yerba Mate, Wild Ohio Brewing, Funkytown Brewery, Coronado Brewing Co., G’s Hard Ginger Beer, Vital Sign Nitro Hard Tea and RationALE Brewing.2

Choosing the winner will be a panel of respected industry experts, including executives, brand owners and consultants. Throughout the semi-final and final rounds, the judges will also provide valuable feedback that could impact the trajectory of these young brands and help accelerate growth. The judges include Ryan Lake, Director (Arlington Capital Advisors), Veronica Vega (Director of Product Development, Deschutes Brewery), Mallika Monteiro (EVP, Chief Growth, Strategy & Digital Officer, Constellation Brands), Laura Markstein (President, Markstein Sales Company), and Sean Ro (Co-Founder, Lunar Hard Seltzer). 3

About Big Country Foods

In 2013, Big Country Foods® was founded as an Organic Cane Sugar supplier with one mission: simple ingredients as originally intended. They partner with small farms and mills, sourcing the finest single source organic ingredients that are produced ethically, safeguarding human wellbeing and natural environments. When customers see the Big Country® cliff swallow on their line of Organic Ingredients, Organic Hard Seltzer and Organic Sparklin’ Cocktails, they should feel confident that these products are not only made responsibly but are 100% delicious. Learn more at www.enjoybigcountry.com.

About Brewbound

Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.

About Brewbound Live

Brewbound Live is a multi-day conference for serious brewing professionals who are interested in engaging in high-level business discussion while networking with emerging and established players alike. The program features a hand-selected roster of industry experts and innovators who, through presentations and panel discussions, address trends, challenges and the future of the brewing industry.

1 Source: Brewbound, Brewbound Pitch Slam 13: Meet the Semi-Finalists and Judges Press Release

2 Source: Brewbound, Brewbound Pitch Slam 13: Meet the Semi-Finalists and Judges Press Release

3 Source: Brewbound, Brewbound Pitch Slam 13: Meet the Semi-Finalists and Judges Press Release


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